Advertising with Key Outdoor Inc. works because...
Successful advertising develops a high awareness of the product to a large segment of the market. Outdoor advertising can be used in the media mix either to reinforce values of other media or to establish awareness levels independently. Key variables are listed below to illustrate why billboards can generate high awareness levels among primary audiences.
Outdoor advertising is the most universal of all communications media, exposed to virtually everyone who goes out of the house to work, to shop or to play. Outdoor advertising provides broad, fast market reach.
No other advertising medium reaches as many people, as often, at as low of a cost.
You can place your outdoor advertising in locations reaching everyone traveling in your specific market area. You can pinpoint your prime marketing areas exactly.
Extremely High Frequency
Because of its continuous presence, outdoor advertising is capable of producing frequency levels unmatched by any other medium.
Constant Exposure and Repetition
Seven days a week, every day of the month, outdoor advertising delivers your message over and over and over! It does not let your customer forget your sales message.
Outdoor advertising’s large physical characteristics create greater visual impact on your audience. Key Outdoor Inc.’s billboards are BIG, bold and colorful.
Billboards have been one of the “Keys” to our messaging success. They provide a 24/7 visual for our promotion and work well to reinforce messaging on various platforms. Key Outdoor has been great to work with and they understand that our success is their success. The team at Key really goes above and beyond to make us look good. I couldn’t ask for a better marketing partner.